DESIGNpebble

Let me start by saying that my role at work has changed, Initially I was hired on as a Web Designer. My tasks included re-designing websites, designing banner adverts, MPU’s, Skyscrapers and the occasional single page minis ad for Military Schools. My largest project was re-designing Police Oracle from the ground up and that project is currently in the early programming stage (something I’m VERY pleased not to have a hand in).

My role gradually shifted into Analysis. Monitoring traffic streams, Adsense & Affiliate revenue, traffic trends and the like; with the ultimate goal of increasing website value either through increased traffic, improving click throughs and even incresing product sales for Patrol Store.

Now however, my latest adventure is into the deep pond of Social Media. I make no claim to be a Social Media Guru, and I’m sure I still have a LOT to learn. It’s no secret that I am a huge fan of Twitter and the power it has in current affairs, news and conversation. So delving deeper into Twitter on a professional level has been interesting so far. Granted, I’m still only at the early stages of my exploration but already I’m finding that thinking about strategies and ideas to increase brand awareness and create an open dialogue about our core sites is certainly an exciting endeavour. I am wary, of course, of focussing too heavily on Twitter and am fully aware that it is not “the answer to all our needs”, it is a tool that when used properly can create new ways for our staff and our users to communicate and engage in open dialogue.

We shall see how it all pans out in the future. For now however, for anyone interested in Policing or the Policing community, you can follow @policeoracle and keep up to date with the latest Police news.