DESIGNpebble

It looks like GAP have semi-caved to public oppinion of the new logo and are now back-tracking somewhat. GAP have created a facebook post inviting anyone who thinks they can design a better logo for them to have a go and although they haven’t explicitely stated that they will be changing the logo again, they [...]

With one simple change, GAP has managed to destroy the instantly recognisable brand that they had built for themselves.